Update! Here's the actual website: http://weinsteinco.com/sites/the-intouchables/ Scroll down and pick your device: Kindle, Nook or Apple product.
We're giving away these li'l cards at the box office...though, you don't need one to take advantage of the eBook promotion. Let me tell you how to get the free eBook:
If you go to the website on the card you'll just be redirected to Weinstein's semi-obnoxious website. After mucking around on there you'll probably just give up and go to the library instead. Though, if you stick with it you'll find a box at the bottom of the page that says "get the book." This will send you to Amazon.com, where you can get the Kindle version for free!
Unless you have a Kindle tablet, you're not done yet. You'll have to download a free Kindle Reading App first. This will work on most any tablet (including the Nook), smart phone, or computer...within reason. I imagine you'll also have to sign up for an Amazon account, if you don't already have one. After that, you should be good to go.
Remember, it says you have till August 3 to download the eBook.